What effect will the slumping economy have on organic food and farming? Are the years of 20% annual growth over? Is organic food is a luxury people won’t afford in tighter times?…
This is a horrendous climate for any company but look at the long-term trends. I’ve repeatedly stated that organic foods, sustainable foods, farmers’ markets, and the like, are not a fad. They have only been growing against a troubling drumbeat of news about food safety and health. There is ever growing awareness about rising obesity, tainted food, and what we’re actually putting down our gullets. This supra-economic food trend is evident in everything from the nutritional information now demanded on New York City menus to the fear of imported food from China. Cheap, we know, has a price, and more than a few of us are unwilling to pay it regardless of our shrinking family budgets.
