Means, ends and saving the planet

Really, everything will be so much better.

Really, everything will be so much better.

This really is scary. Psychologists — as a group (The American Psychological Association) — have focused their mad skills on bringing about a greener future…

Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet.

“We know how to change behavior and attitudes. That is what we do,” says Yale University psychologist Alan Kazdin, association president. “We know what messages will work and what will not.”

Sounds like groupthink to me. How about you?

We all want a cleaner, greener environment, but I’m not willing to hand my brain over to a bunch of folks at the APA. Suppose we won’t have a choice. The “messages” will be artfully, subtly hidden in movie scripts, public service announcements and other media forms that wash over us day-in, day-out. Before you know it we’ll have TVs in every room that can’t be turned off or completely muted.

Wait, sounds like my house.

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2 Comments

Filed under agriculture

2 responses to “Means, ends and saving the planet

  1. suther9

    I live in the driest continent in the world. The stuff of life which is the one constant essential can be maintained if every one did their share.
    The great talkfests and the reports by the pundits mean nothing if individuals don’t take the first steps. Shorter showers, shallower baths, taps that are not dripping; water systems in gardens and sporting fields which are not set to run day and night.
    When the selfish say,’ Oh I pay for I can use what I like!”, we will all suffer.
    The aquifers are already drained past danger level.

  2. Absolutely! Being intentionally wasteful is stupid. Thanks for appealing to my common sense instead of trying to trick me into being a better person with subliminal messages about my ownership of, and duty to Mother Earth.

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