
Bananas with a "local" feel.
This morning, while I sat in the kitchen checking my email, I glance over and notice that my wife had bought another bunch of Dole Organic bananas. She’s been buying these lately. They’re much more expensive and they are smaller and not as yellow as conventional bananas, but the taste better. At least, me and my oldest daughter think so. This morning was the first time I actually looked at the label. At the top of the label is the USDA ORGANIC seal, and then in small print, “Visit the Farm at doleorganic.com FARM 776 Columbia”. That caught my eye. Supposedly I can go on line and look at the farmer in Columbia who grew this banana sitting on my kitchen counter.
I went to doleorganic.com, typed in “776″ and hit GO. It took me to a page Dole created for the Don Pedro Farm…
In the heart of La Guajira desert with a great view of the snowed peaks of the Sierra Nevada of Santa Marta, there is a farm called Don Pedro. This farm has over 310 hectares of organic bananas and was established in 2005. This farm is currently certified under EU and NOP organic rules, ISO 14000 and SA 8000.
In addition to this brief description, there are eight pictures, most of the farm, and a list of the farm’s certifications. You can even click on PDFs and look at a copy of the certifications. It also has a link to a Google EARTH Map showing the location of the farm. There are a total of 34 farms one can “visit” through the site.

Reconnecting food back to the farmer, sorta.
I have to commend Dole for helping their consumers “connect” with the farmers growing their produce. This is an ingenious attempt to frame their produce in a way that appeals to locavores. Know your farmer. That’s the locavore motto. And now, even if your farmer farms on another continent you can “know” him/her. Of course, “local,” like the term, “friend” is a relative term. For us living in the Midwest US there in no such thing as a truly local banana. South America is about as local as we can get from here. Better this side of the globe than all the way over in the Philippines. Right?
Anyway, glad to meet you, Don Pedro. Your bananas are delicious. God bless you and your farm.