This really is scary. Psychologists — as a group (The American Psychological Association) — have focused their mad skills on bringing about a greener future…
Armed with new research into what makes some people environmentally conscious and others less so, the 148,000-member American Psychological Association is stepping up efforts to foster a broader sense of eco-sensitivity that the group believes will translate into more public action to protect the planet.
“We know how to change behavior and attitudes. That is what we do,” says Yale University psychologist Alan Kazdin, association president. “We know what messages will work and what will not.”
Sounds like groupthink to me. How about you?
We all want a cleaner, greener environment, but I’m not willing to hand my brain over to a bunch of folks at the APA. Suppose we won’t have a choice. The “messages” will be artfully, subtly hidden in movie scripts, public service announcements and other media forms that wash over us day-in, day-out. Before you know it we’ll have TVs in every room that can’t be turned off or completely muted.
Wait, sounds like my house.